Social Media: Not about marketing, but changing the company
For those who haven’t been following the discussion, here’s the short-short version: Vodafone are re-branding themselves. Hired to help them is Scholz & Friends, a large ad agency. From now on, they target what they call “Generation Upload”, the new generation of consumers that’s always on and shares their stuff online. Also, Vodafone now wants to treat their old, trusty customers at least as good as new customers.
Duh.
